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- New business and product development for fruit and vegetable grower-shippers
- Strategy and Business Development services to technology firms addressing the
produce industry - Strategic research, analysis, implementation and training
Fresh Link has established an exceptional track record, helping its customers to better understand, plan for and capitalize on the ever changing industry landscape. We have developed long standing relationships with our clients based on trust, success and expertise.
The two principals of Fresh Link Group each have deep experience in introducing new products and brands. We helped to launch the Dole Fresh brand to the vegetable side of the produce aisle, introduced the Brooks and Tulare Cherry varieties, Asian Pears and Sumo® Citrus to the trade and to consumers, and were instrumental in developing the fresh-cut lettuce category. We’ve guided new product introductions; developed new channels of distribution, and created new brand identities.
We have also helped technology companies to tailor their portfolios and to establish a presence in the fresh produce industry.