Minos Athanassiadis
In his more than 20 years in the produce industry, Minos was instrumental in the launch of the Dole® Fresh brand to the vegetable side of the produce aisle. He helped develop and establish the fresh-cut lettuce category and worked with Trader Joe’s and Costco to launch the first produce items sold by these retailers.
Minos worked with clients such as Safeway, Wegman’s and Ahold USA to deliver a web-based software application to over 2,000 companies in the produce, meat, seafood, bakery and deli industries.
Robert L. Rinker
Bob has 30 years experience in production agriculture, marketing, distributing and exporting deciduous, citrus and specialty fruits. His focus is international trade and new product development and distribution.
He helped design the FoodLink® software platform, which is widely used to manage perishables procurement and logistics. While co-managing 12 Walmart Distribution Centers, he implemented a national fruit consolidation project for the retailer.
Creative and Research team
Our award winning team has a talent for utilizing both sides of the brain for creative problem solving. Our focus is exclusively on food and agriculture companies. Creatively led, strategically driven, technology friendly and food obsessed, our team brings over 40 years of building some of the world’s most iconic brands and businesses. Our deep industry knowledge comes from in-the-field experience, in -depth interviews and a wealth of industry contacts. We are uniquely positioned to provide services designed to connect brands with people and buyers with sellers.
