Our roots are deep
in the fresh fruit and vegetable industry

For over ten years, companies have been harnessing our knowledge, experience and relationships to promote their goals for growth.

About Us

Founded in 2003 by produce industry professionals Minos Athanassiadis and Bob Rinker, Fresh Link’s roots run deep in the fresh produce, food and technology industries. Fresh Link’s principals have hands on experience as growers, marketers, strategists and technology drivers. This makes Fresh Link uniquely qualified to provide a broad range of advisory services and hands-on operational and management expertise to help its clients thrive in today’s marketplace.

Minos Athanassiadis

In his more than 20 years in the produce industry, Minos was instrumental in the launch of the Dole® Fresh brand to the vegetable side of the produce aisle. He helped develop and establish the fresh-cut lettuce category and worked with Trader Joe’s and Costco to launch the first produce items sold by these retailers.

Minos worked with clients such as Safeway, Wegman’s and Ahold USA to deliver a web-based software application to over 2,000 companies in the produce, meat, seafood, bakery and deli industries.

Robert L. Rinker

Bob has 30 years experience in production agriculture, marketing, distributing and exporting deciduous, citrus and specialty fruits. His focus is international trade and new product development and distribution.

He helped design the FoodLink® software platform, which is widely used to manage perishables procurement and logistics. While co-managing 12 Walmart Distribution Centers, he implemented a national fruit consolidation project for the retailer.

Creative and Research team

Our award winning team has a talent for utilizing both sides of the brain for creative problem solving. Our focus is exclusively on food and agriculture companies. Creatively led, strategically driven, technology friendly and food obsessed, our team brings over 40 years of building some of the world’s most iconic brands and businesses. Our deep industry knowledge comes from in-the-field experience, in -depth interviews and a wealth of industry contacts. We are uniquely positioned to provide services designed to connect brands with people and buyers with sellers.

We’re in your field

Helping clients understand and capitalize on
the changing fruit and vegetable industry landscape.

Our Services

The principals of Fresh Link Group have successfully guided new product introductions, developed new channels of distribution, and created new brand identities. They have also helped technology companies to focus their product and service portfolios and establish a presence in the fresh produce industry.

Representative Projects

These projects are examples of the depth of our capabilities and services to help clients reach their goals.

Product Introduction

Positioned Sumo Citrus® as a premium, US grown specialty citrus item, available in season. Read More

Supply Chain Efficiency

FLG developed a new staging system which reduced wait times for line trucks to load; Read More

Achieving Sales Growth

Gourmet Trading, the largest grower-shipper of asparagus in the US, wanted to expand its sales Read More

Creating growth in the produce industry

Contact Us

We are headquartered in the most productive fruit and vegetable growing region in the world, but we have worked with companies from St. Louis, MO to Toronto, Canada to Xi’an, China
Main Office:
Bob Rinker

10610 Loughton Ave.
Bakersfield, CA 93311
T: 661-331-5134

Los Angeles:
Minos Athanassiadis

PO Box 148
Carpinteria, CA 93014
T: 310.200.6438

Connect with us for a fresh approach
to growing your business