Minos Athanassiadis – In his more than 20 years in the produce industry, Minos was instrumental in the launch of the Dole Fresh brand to the vegetable side of the produce aisle. As president of Underwood Ranches, he developed and established the fresh-cut mixed lettuce category as well as helping to launch the first packaged produce sold by Trader Joe’s and Costco.

Minos worked with clients such as Safeway, Wegman’s and Ahold USA in his capacity as manager of the Agribuys software sales and implementation team, which delivered a web-based software application to over 2000 companies in the produce, meat, seafood, bakery and deli industries selling to retail grocers throughout the world.

Athanassiadis has served on the boards of the United Fresh Fruit and Vegetable Association, the Produce for Better Health Foundation and is active on committees of the Produce Marketing Association.

Robert L. Rinker >>>